“WHAT A FANTASTIC BUNCH OF CREATIVE PEOPLE! I ONLY HAD TO DO A ONE HOUR SESSION WITH THEM BUT THEY IMMEDIATELY GOT WHAT THE BRAND WAS ABOUT AND CAME BACK TO US WITH FABULOUS CREATIVES. I CAN NEVER PICK BETWEEN ALL THE OPTIONS THEY GIVE US BECAUSE I LIKE THEM ALL.”
Babouka is a one-of-a-kind non-profit baby couture brand. It exclusively works with a community of women from developing countries, helping them to be financially sustainable. The brand also lovingly works with these gentle women by giving them the basics and the tuitioning of how to read and write. This has been a very special project for Pink Entropy–simply because we wanted to be a part of a team that is passionate too about upholding the dreams of these promising skilled women of Tanzania and Pakistan to make the best out of their craft and to provide a better future for themselves and their families. We took this project pro bono, eager to pay it forward too and help the brand reach out to more potential customers through its online shop.
Babouka needed a fresh look. It was after all, embarking on the big world of e-commerce. Entrepreneur, Margaux Constantin, also wanted the brand to better reflect the women of Pakistan and Africa who are lovingly crafting each Babouka item. We have therefore combined the beautiful rich colors of Pakistan and Africa. The drawn heart became a focal point for the identity to embody the love and craftsmanship that comes with every piece of Babouka clothing.
Branding | eCommerce
WordPress e-commerce website
Based on WooCommerce and integrated with 2Checkout as a gateway