KHAYARAT
Khayarat is your one-stop guide on your journey from college to career. They take you behind the scenes of amazing companies, connect you to inspiring mentors, and provide you with the tools needed to succeed.
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Khayarat Content Marketing

Content Marketing

Khayarat is your one-stop guide on your journey from college to career. They take you behind the scenes of amazing companies, connect you to inspiring mentors, and provide you with the tools needed to succeed whether you are looking for an internship or your first job.

We were asked to come up with an explanatory video that would show, in nothing but mere seconds, what Khayarat is really all about.

We created a storyboard around a character called Aisha. She’s an Emirati girl who, like so many other young Emiratis, is faced with a tremendous challenge.

She wants to work for one of the top ranking private companies in her country but she’s not able to bridge the competitive gap that appears to be impending- keeping her, both figuratively and physically, miles apart from the dream companies she’s always dreamt of joining.

We decided to show this ‘divide’ in such a way that Khayarat functions as the proverbial bridge to solve this problem. The best style to depict such a fictional world is the use of vector images. We created fresh and appealing animation characters and used a female voice-over with an American accent (but also Arabic, when needed) to dub for Aisha.

 

 

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Content Marketing

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