Nasser Bin Abdullatif Alserkal launched a bespoke car servicing station, setting itself apart from the usual cold, impersonal “fast-food-like-environment” car servicing stations you find everywhere in the UAE.
We developed a mnemonic device that represented the turbo charger of an engine. We used the color blue, which was very popular in the muscle car era—but also a shade that responded well in the consumers’ mind as a color evoking safety and security. The brand concept was born using the elements of concrete grey slabs, aluminum, natural wood and the ancillary colors white and grey that were predominant in the owners’ Al Serkal Avenue property. We combined all of these elements in a variety of executions, from the logo and the shop concept all the way to the full brand universe online and offline embodying the premium and bespoke service that QuickPit stands for.
Brand Origination | Brand Name | Logo and Identity | Literature Suite | Corporate Collaterals | Brand Guide