THE BEAUTY FLOOR ESHOP
Thebeautyfloor.com - the most awesome of beauty e-shops there is - offers ladies and gents of all ages the best make-up, skincare, haircare and nail care deals from the world’s best-selling beauty products.
structuring creative chaos - GO!

The Beauty Floor E-Shop

Creative and Branding, Web Design and Development, Social Media Management, Digital Marketing, SEO AND PPC, Content Marketing

Thebeautyfloor.com – the most awesome of beauty e-shops there is – offers ladies and gents of all ages the best make-up, skincare, haircare and nail care deals from the world’s best-selling beauty products. The platform offers a variety of the coolest and most popular brands to choose from such as Dermalogica, Kerastase, Living Proof, OPI, Revitalash and many, many more. As a premium online retailer, it’s been built to make online shopping for personal care products for men and women (and mind you, pets too!) a joy to do. Beats going to the crowded brick and mortar store.

The Beauty Floor’s (TBF) started as an elevator conversation between Pink Entropy’s CEO, Kristine and TBF’s founder. He was in the beauty business, she was in digital marketing and with about 30 floors up, the idea started to unfold. Several months later, a brand and eshop is born. TBF is a fully custom designed website meticulously based upon a set of tightly constructed UI/UX, aimed to convert. The inspiration for the creative is the boldness of La Dolce Vita–and the woman who knows exactly what she wants and how to look beautiful.

 

 

wireframes

Scope

Branding | eCommerce | mCommerce | Performance Marketing | Social Media Management | Blogger Outreach and Content Marketing

Technologies used

  • Fully custom designed Magento e-commerce and m-Commerce shop
  • Integrated with Fetchr
  • Integrated with PayTabs payment gateway
  • SEO Optimized
  • HTML5, PHP, MySQL, Javascript
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