Apparently good things come in small packages and Kristine certainly proves this to be true. She has more than 10 years of experience in integrated marketing, building and managing global brands, and has worked across a broad spectrum of sectors – including automotive, FMCG, hospitality, healthcare and everything in between spanning MENA and Europe. She’s one of the industry’s best-known marketing specialists authoring digitally-led brand activation and tools for household names we grew up with like Chrysler, Jeep and Dodge, Palmer’s, Can-Am and Sea-Doo–and Unicorn brands like LINE and these are just to rattle off a few. Seriously, you can’t walk 15 feet without bumping into someone who’s on her multiple messenger apps – and knows all there is to know about market research, strategy planning, business modelling, development, leveraging the new media space and monetizing these channels for brands she works with.
She is also a veritable foodie, fitness enthusiast and a sought after author (not only for her recipes) and voice for the digital and performance marketing verticals in the region.
Kristine is also known for her amazing energy and bouts of boisterous laughter. It’s quite amazing, frankly, how so much knowledge can be stored inside someone so tiny and stylishly dressed.