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Mobile App Development
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The Net is ubiquitous. Gone are the days where we would sit in front of a computer, turn it on and wait to ge online. We are always online and the gateway to our digital world is now our smartphone. Our team was there since the beginning of mobile technology, when WAP, MIDP/CLDC, iMODE were the future. They played with the first iPhones, learnth Cocoa, saw it all happening. And now we keep dreaming of what will be the future of mobile.
case study

CHEZSUSHI.COM – YOUR FAVORITE SUSHI, NOW MOBILE.

CHEZ SUSHI NEEDED TO EMBRACE ONLINE ORDERING ON MOBILE AS THE FRANCHISE EXPANDS IN THE GCC

BRIEF

ChezSushi is one of Dubai’s favorite sushi restaurants. With an innovative ‘Let’s roll’ option that lets everyone create their very own roll with an online interactive interface. Chez Sushi already had a website. But, to cater to a younger audience it needed to exit the web and enter smartphones to literally be at the client’s fingertips.  Having worked with the brand for nearly two years—and the ongoing modifications on the desktop version, gave the agency a pretty good idea on how mobile should be.

STRATEGY

We created a mobile-optimized online ordering system. Web applications provide a better experience than native ones as they are readily accessible. The user can type Chez Sushi’s address or click on an advertisement and begin ordering immediately without the need to download an app. Furthermore, by creating an optimized mobile version, the load times became faster and the whole experience smoother. The innovative sushi module “Let’s roll” that existing customers already love was crucial in the development of the mobile app. With a smaller piece of real estate on mobile screens, UI:UX had to be tight. Easy, agile and simple were the three cornerstones in the design of the site.

RESULTS

Mobile + Tablet traffic nowadays accounts for more than 60% of the global traffic of the site, with a constant increase in the number of orders placed trough a smartphone. We definitely captured the right audience and increased the overall amount of orders online.

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Dubai

Pink Entropy Limited (DMCC Branch)
Office 2203 Reef Tower
Cluster O, Jumeirah Lakes Towers
P.O. Box 28258, Dubai
United Arab Emirates
+971 4 4534284
[email protected]

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