It’s all about stories
What defines a good story?
Mark Twain will tell you that a good story ends from where it began. Others will tell you that it’s in the re-writing and constant editing. A good story for us is not based on whether we think it is, but whether our audience, our readers think it is. Whether it converts. Whether it created an impact. So we came up with our own formula. Stories + Numbers = what resonates with you.