Meet the Pinkies

Manila-born, go-getter entrepreneur, Kristine has spearheaded the quick rise of start-up Pink Entropy as one of the leading digital agencies in the Middle East in the last two and half years. With several successful published case studies on her belt–and a sought after voice in the digital, media and technology space in the region, Kristine was recently featured as one of MENA’s female entrepreneurs.
Kristine and her team looks after a roster of clients from up and coming tech start-ups in the region to a formidable A-list of brands like Procter and Gamble, Bombardier and unicorns like Line Messenger.
With 12 years clocked in the region, and 6+ years experience as a hard-core entrepreneur managing start-ups, teams, acquiring and retaining happy clients,–the next obvious step is to break new grounds, leveraging on the backbone built in the ME and APAC, including people, experience, expertise and bringing these to the LA tech, start-up, entertainment and digital scene.

Wim’s most startling characteristic is not his piercing blue eyes but his uncanny ability to understand people and business like a perfectly-solved Rubik cube puzzle. With fifteen years of international management experience, mostly in the field of telecommunications, high-tech and strategy and ten years at Mckinsey & Company (up until September 2013 as a senior partner), Wim is Pink Entropy’s go-to-man for strategy.

He is clearly our number’s guy, and is spectacular at it. Wim has broad experience in areas ranging from strategy, sales and marketing, regulatory management and operations/technology in a wide range of industries and boasts of serving a client base in Europe, Africa, Asia and the Middle East. He was and still is counsellor to numerous CEO’s and CXO’s in the telecommunications and government sector. In his past life and from a string of remarkable accomplishments, he led McKinsey’s Strategy Practice and was responsible for all recruiting/talent management for McKinsey in the Middle East.

We simply call him The Numbers Wiz.  If there ever was a true sexy geek, that will be Ali.  He is notoriously known to make the girls at the Pink Nerve Central swoon (and the girls are some kind of sexy geeks too, so you do the math on that).  His learning sessions are always fully booked.  He makes numbers seem like it’s a sweet, afternoon siesta with some Spanish guitar serenading you in the background.  He will kill Kristine for this bio.

But the compelling numbers side of this whole narrative is this–Ali has over 15 years of experience across a variety of industries in over 20 countries in his prior role as a Partner at McKinsey & Company.

He holds an MBA from Northwestern University and an undergraduate degree, Summa Cum Laude (take that!), in Mathematics from Bates College. Ali currently oversees numbers-led strategy and execution for Pink Entropy.

Her name is Sunshine and it’s her real name.  Don’t be fooled though as she has gained “The General” nickname by extreme design–successfully project managing the most complex of tech projects, hitting sometimes impossible timelines and quality cost-efficient delivery which is how A-games should be played.  

She graduated Cum Laude with a degree in BSc Information Technology, and packs with her  more than 10 years of experience in Information Technology starting out as a Programmer while taking up her Masters in Information Systems, and then eventually moving on to System Analysis and then Project Management.  

She’s known to use her strong will and iron fist to successfully have various projects move forward at warp speed for multinational organizations and brands such as Adidas,  Adobe Enterprise Solutions, P&G, among others. She manages the scattered, disruption-prone day of a super PM and embraces sheer chaos on a grand scale with a face and a personality that matches her name.