Can-Am’s Daring Digital Strategy

Here is proof that it is possible to sustain growth and smash KPIs continuously over the years with the right mix of digital media, scaling campaigns to match the situation.

The Brief

BRP is a world leader in the design, manufacturing, distribution, and marketing of motorized recreational vehicles and power sports engines, with brands like Can-Am, Sea-Doo and Evinrude. Can-Am is the ultimate off-road side-by-side buggy you want to take for a ride in the desert – if you dare enough. And they dared us with a mandate to generate leads online using their social media channels and create a more localized content that would appeal to all the adventure seekers in the region.

Our Strategy

With dedicated social media and community management as well as blogger outreach and content marketing, we continue to grow Can-Am’s online followers; and smash KPIs by launching engaging microsites and activations, and running targeted ad campaigns on Facebook and now on Instagram. Can-Am is our oldest account to date, spanning a joyride of 3 years.

How It Works

Generally, it takes a time for a new website to get enough data without digital investment. SEO and organic social strategy can only have a limited effect. Hence, investing in digital media is what really brings you quality traffic and more data faster. Over the years, however, the digital strategy has to evolve with the times, especially with long-running clients. Otherwise, if campaigns go stale, then results become stale as well. So, to scale the campaigns, we figured out which channels work best based on demand, and studying and adjusting the approach according to audience behavior. Can-Am’s year on year growth of 41% CPA improvement at the beginning of this year with 20% more leads than the target is proof that the right strategy always works.

 

 

Things We Do For Them:

  • Website Development
  • Performance Marketing
  • Social Media and Community Management
  • Blogger Outreach and Content Marketing